Behind the name…
Amy Lieblein Amy Lieblein

Behind the name…

“The name Switchback was first conjured while I was envisioning myself cycling up the Appalachian Gap... I liked the fact that switchbacks are regularly used by hikers, skiers, and cyclists, but also that the term serves as a metaphor for life,in that our path is seldom straight towards our goals.”

-BILL CHERRY CO-FOUNDER AND PRESIDENT OF SWITCHBACK BREWING CO.

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2002
Amy Lieblein Amy Lieblein

2002

Switchback Brewing Company was founded in 2002 by Bill Cherry and his longtime friend, Jeff.

Using brewing equipment from a defunct brewery in Arizona, the first batch of Switchback Ale was brewed during the summer of 2002.

The first pint served was at Ake’s Place in Burlington, VT on October 22, 2002.

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2003
Amy Lieblein Amy Lieblein

2003

Bill hired his second employee, Chris Dooley. Before that, Bill’s dog Piper worked with him, even during the days that lasted 17hrs.

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2005
Amy Lieblein Amy Lieblein

2005

Larger new fermenters were added as well as more employees to keep up with the demand of Switchback Ale.

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2008 - 2010
Amy Lieblein Amy Lieblein

2008 - 2010

A 1964 built copper brewhouse from the Braurei Schmucker in Beerfelden, Germany and matching fermenters were installed.

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2012
Amy Lieblein Amy Lieblein

2012

Switchback celebrated its 10th Birthday with the release of 22oz bottles (FINALLY!) and 6 weeks of inventory sold out immediately.

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2014
Amy Lieblein Amy Lieblein

2014

The Tap Room at Switchback opened, giving an outlet to showcase Switchback’s diverse collection of brews.

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2015
Amy Lieblein Amy Lieblein

2015

Switchback released 12oz bottles of Switchback Ale in the iconic stubby shape.

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2017
Amy Lieblein Amy Lieblein

2017

Switchback became the first 100% employee-owned brewery in the Northeast via an Employee Stock Ownership Plan (ESOP).

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2018
Amy Lieblein Amy Lieblein

2018

Switchback installed a state-of-the-art canning line allowing 12oz and 16oz cans to be packaged.

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2019
Amy Lieblein Amy Lieblein

2019

Switchback won the LCRCC Community Impact award for community support for their Switchback Gives Back philanthropic program.

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2020
Amy Lieblein Amy Lieblein

2020

At the start of the pandemic, Switchback collaborated with Appalachain Gap Distillery to create Essential Spirits, a project that creatively utilized excess beer from the shut down.

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